In this discussion, Gregor Noltes shares his experience working with successful startups and discusses the 3 fundamental questions that every startup should ask to be successful. Using Swapfiets and Headspace, as examples of companies that identified customer needs and delivered a unique service. Gregor advises you on how startups identify customer needs, offer surprising features, and create a word-of-mouth effect. He also shares insights on how to create job opportunities for oneself within and outside a company.