Meet the first virtual influencer of the Netherlands: Esther Olofsson. Maarten Reijgersberg challenges the future of marketing with the ‘The Renaissance of Mascots as Virtual Brand Ambassadors’. Using AI a new doors opens for brands to take steps towards the future of their branding. Do people accept this concept? And what does Maarten learn from Esther? Find out as Maarten takes you on his journey, providing you with the tools and inspriation in creating personality technology.